Keyword research kya hai aur esake kya benefits hai?

Keyword research kya hai?

Esako samajhane se pahale hame ye samajhana hoga ki keywords kya hote hai. Jab bhi ham search engine me kuchh search karte hai, to kuchh word ya words ke samuh se bane sentances ke jariye karate ha. Example ke liye hamane jaise google par search kiya, “top 10 blogs in india”. To ye aik keyword hua. Aise hi laakhon log roz google ya kisi bhi aur search Engine par keywords ki madad se search karate ha. Ab hota kya hai ki bahut se log same keyword ke liye search karte hai. Jaise ki kisi particular keyword ke liye hajaro searchs hote hai.

Ab agar ham chahe ki ham us keyword par aik blog post apane blog par publish kare, Aur us search engine query se traffic gain kare, to hame kya karana padega?

Apane blog post ko us keyword ke liye SEO optimize karana hoga. Agar aapako basic on-page SEO karana aata hai vo aap easily kar sakate hai.

Lekin problem us cheez ki nahi hai ki ham kis keyword ke liye blog post kaise likhe, Problem es cheez ki hai ki aise keyword kaise dhondhe jinake searchs bhi kafi jyada ho aur unake liye hamara blog ya website search engine par easily rank bhi kar paye.

Aise hi keywords ko dhundhane ke liye kam aata hai keyword research. Keyword research se matalab hai ki apane blog ya website ko search engine me rank karavane ke liye kuchh badhiya keywords ko dhundhana. Ab mai aapako bata du ki kuchh keywords aise hote hai jinake search to bahut hote hai par already us keyword ko bahut se logo ne target kiya hota hai to hamara usame rank kar pana mushkil hota hai. To ese SEO competition kahte hai. To keyword search me hame aise keywords ko dhundhana padega jinake search bhi sufficiaint ho aur uname competition bhi kam ho.

Keyword search kaise karate hai?

Ab Keywords kaise dhundhate hai?

Keyword search ka koe aik particular method nahi, balki bahut sare alag-alag methods hai. Alag-alag webmasters Keyword search ke liye alag-alag tools ka estemal karate hai. Aaj kal Keyword search ke liye bahut sare tools available hai, par esame jyadatar tools jo hai, vo premium hai, yani ki aapako unake liye kuchh na kuchh pay karana hoga.

Mai aaj aapako is article me keyword research karane ke top 3 tools ke naam batata hoon. Jise use kar sakte hai...

• Google Keyword Planner
• SEMRush
• Long Tail Pro

Ab mai aapako briefly bata deta hu ki in keyword research tools se aap kya-kya kar sakate hain?

• Apane nichhe ke hisab se, kuchh relevant keywords dhoondh sakate hai.
• Kisi relevant particular keyword ke liye aur dhero keywords dhoondh sakate hai.
• Kisi bhi keyword ke liye search engine me competition ko analyze kar sakate hai.
• Kisi bhi keyword ke liye number of searches find kar sakate hai.
• Jan sakate hai ki kaun se sites already es keyword ke liye rank kar rahe hai aur unake position ko bhi track kar sakate hai.

Upar ke tools mei se semrush aik bahut hi jyada powerful tool hai. Chaliye ab keyword research ke benefits ke bare me bhi jaan lete hai.

Keyword research ke fayade

Agar aap aik blogger hai aur aapane upar diya gaya sara blog post dhyan se padha hai to aap khud hi keyword research ki importance ko realize kar chuke honge.

Niche isake kuchh benefits hai:

• Yadi aap har blog post Keyword research karake likhate hai to sambhavana hai ki aapaka har ek blog post traffic ko target karega aur aapake blog ki traffic badhane me hissa dega. (jyadatar blogs par aisa nahi hota, kyo ki jyadatar bloggers har aik blog post ko Keyword research karake nahi likhate.
• Keyword search karake aap aik tarah se niche based traffic ko target karate hai joki aapake blog ke dvara affiliate marketing karane ke liye badhiya hote hai aur adds par clicks ka conversion ret bhi aam se jyaada hota hai.
• Keyword research se aik tarah aapako apane blog par blog posts ko likhane ke liye ideas bhi mil jate hai. Es tarah aapako ye sochana nahi padega ki har roz apane blog par kya naya publish kare.
• Aap apane competitor ke keywords ko analyze karake unase bhi jyada traffic ko gain kar sakate hai.
• Jitane jyada keywords par aapaki site rank hogi, utane hi aapake domain ki search engine me rank hone ki probilty yaani ki domain autority bhi badhegi.
• Mere experience ke hisab se jin blog posts ko maine keyword research karake target kiya un par comments bhi jyada hote hai, aur share bhi.

Aasha hai ki aapako yah blog post padhakar keyword research ka concept achhe tarah se samajh aa gaya hoga aur esaki importance ko bhi aapane realize kiya hoga. Yadi abhi tak aap keyword research par dhyan nahi de rahe the, to ab dena jarur shuru kijiye.

Sath hi agar aapako mera yah post achha laga to kripaya share kare. Hamare sath facebook, twitter aur google+ par jude.